This module aims to allow you to develop and demonstrate practical communication skills, and understand how these skills should be applied in zoological collections. Many communication channels are available, and there are varied reasons for using them: promotion, information dissemination, or encouraging wildlife-friendly outcomes. You will learn to critically analyse a variety of on-site communications (interpretation panels, talks, shows, etc), marketing methods (the use of websites, social media, print media, etc), and will briefly explore the more complex field of using communication as a campaigning tool. In all areas covered you will receive ongoing feedback to support the development of your own presentation. The module will address the theoretical underpinning of various communication techniques, the practical skills in planning, creating and delivering appropriate materials to a range of audiences and the methods for evaluating the success of such ventures.